By: Richard Hart
Of course the software focus at Sony Vegas is a tiny portion of the total effort that Sony is extending worldwide in the digital video industry. Sony Professional has been developing high end digital video cameras for both broadcast and film makers alike. The new Sony F55 and F65 series digital video cameras are pioneering the general expectation set surrounding our development into 4K digital Video.
As you might expect, prices are still very high for these video cameras, and the technology to purvey 4K digital video still has many unanswered questions. Comparatively, the development landscape is not unlike the development evolution we saw with HD digital video. We at Videoture remain very confident that even higher quality affordable video production is just around the corner. But, as the quality potential of the video output improves - so does the growing requirement for an understanding of the fundamentals and craftsmanship for shooting "pro video" with sound basic camera work.
Sony addressed one dimension of this requirement, by producing a terrific series of web videos titled "Shoot Like a Pro". The challenge for them was not to make a Sony commercial, but rather an informative and engaging series of infomercials about the mechanics of video "craftsmanship" and camera handling mechanics. Stressing fundamentals, and improving the skill set of all who would watch. The logic was sound. Improve the skill set of the buying public, and you will in fact increase the total number of people who would potentially buy a Sony Professional Series video camera.
Once again, web video proved a great tool for educating customers, especially if the customer has the sense that they are not being proselytized and can receive great and beneficial information by simply "tuning in". Us web video guys dig that all day!